A Convergent TV Platform Built For Agencies

Pinnacle buys linear in 193 DMAs and CTV through The Trade Desk. No attribution connecting those airings to dealer traffic or conversions.

Pinnacle places $300M+ in media across 193 DMAs. The TV buying infrastructure is serious. What's missing is the attribution layer that connects every Honda Tier 2 linear airing to dealer website visits and every Warmies CTV spot to e-commerce orders. Tatari provides that -- real-time attribution across linear and CTV, the morning after each spot airs.

Learn More

Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Proving TV ROI for every client on the roster is the conversation that matters right now. Tatari attribution is what turns the TV buy into a retention story instead of a line item.
  • → The Trade Desk buys CTV programmatically -- through an SSP before the impression clears at Hulu or Peacock. That route adds markup. Tatari buys those same publishers direct, at $10-13 CPM versus the $25-30 a DSP stack delivers. The attribution comes included, not bolted on after the fact.
  • → Honda Tier 2 runs across 40+ dealer associations. Dealer traffic is measurable. Warmies and Litter Genie have DTC e-commerce funnels. Lumber Liquidators has store traffic attribution. All three are buying TV today with none of those outcomes connected to the airings.
What Makes Tatari Different?
Linear and CTV attribution across every DMA Pinnacle buys. Honda dealer traffic, DTC conversions, measured to the spot.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
A Honda Tier 2 spot that airs on ESPN in the Chicago DMA drives dealer website visits by the next morning. A Warmies CTV airing drives e-commerce sessions and add-to-cart activity within the hour. Tatari shows that data by network, daypart, and DMA before the client calls.
Direct media execution
Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. No SSP, no exchange floor. For automotive clients where brand safety and local market context matter, that means guaranteed placement without programmatic adjacency risk -- and a CPM that reflects what Pinnacle is actually paying, not what the supply chain charges.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV in one platform across 193 DMAs. Pinnacle keeps The Trade Desk for programmatic video if needed -- Tatari handles the direct publisher buys and the attribution layer on top of both. For an agency managing $300M in media billings, one convergent view of what TV is driving changes the client conversation.

See our media buying tools for TV
Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the downstream signal it drove. Kevin's team walks into every Honda dealer association review with TV attribution data -- dealer site visits, lead form submissions, inventory page views by DMA -- not just impressions.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. Pinnacle needs that same story for Honda, Warmies, and Lumber Liquidators. Attribution turns the TV buy from a line item into proof the relationship is worth growing.
New revenue
A full TV service line
Zimmerman (Omnicom) has a full convergent attribution stack. As an independent, Pinnacle competes against that in every automotive and retail pitch. Tatari gives Kevin's team the same measurement infrastructure without the holding company overhead.
Premium access
Inventory beyond programmatic
Honda Tier 2 is the anchor. Warmies, Litter Genie, Lumber Liquidators, and MetroVac extend from there. One MSA covers the full Pinnacle portfolio -- not a separate negotiation per client.
Next step for Kevin
See what Honda Tier 2 looks like with next-morning attribution across every DMA Pinnacle buys.

Tatari will show what attribution looks like for Honda Tier 2 -- dealer website visits and lead submissions tied to specific linear and CTV airings, broken out by network, daypart, and DMA.

Learn More →